Delivering something sweet – and smart

Small businesses represent a big opportunity for financial institutions, and Deluxe wanted to deliver that message in a way their clients and prospects would remember. Larsen created a direct mail promotion that sweetened the communication by packaging a tin of candy with a 16-page brochure entitled "The Little Book of Big Opportunities." The quick-read brochure featured surprising small business statistics and insights into how Deluxe could help financial institutions encourage account holder loyalty. Striking typography highlighted key facts and ensured that the black, white, and red brochure was a pleasure to read.

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